The cool Scandinavians were always a step ahead of us Swiss in the use of new technologies – even if the ideas are Swiss. The Oslo-based construction company AF Gruppen uses MatchPoint from Colygon in its SharePoint Intranet in order to improve the administration and content control. Their concept was based on the principle that information should be managed based on its context as opposed to its content. AF Gruppen has implemented the advantages of this approach to build a new, semantic intranet.
Great user experience, efficient authoring tools and high relevance
AF benefits mainly in three areas from MatchPoint: authoring of context-dependent content, personalization of content for various audiences and centralized adminitration of content, applications and components. By using MatchPoint automatic tagging features, new content is automatically classified according to audience, location, business unit and other criteria relevant for personalization. Authors can focus on content and reduce management effort considerably.
Step 1: Put content into the correct context
The MatchPoint auto tagging functionality allows AF to ensure that every new intranet content is automatically classified using a semantic model according to the company division, target group (role-based), type of content, language and location. To achieve this, centralised content management is used in a modular authoring environment: one content template for news, one for articles, one for advertising campaigns, files for documents and images, a site collection with site templates for projects etc. The content and site templates are already «pre-tagged», i.e. they already know which topics are relevant for their content and automatically pass these on to all new content. The author profiles are also pre-tagged: MatchPoint automatically categorises the content according to the author’s affiliation with a business unit or his role within a project. MatchPoint allows the files to be structured as required, i.e. the causal connection between content and physical page that normally means a high level of maintenance in SharePoint CMS solutions is no longer necessary.
Step 2: Personalise the display of contents
AF has designed the intranet presentation layer completely independent of content management. As opposed to the classical intranet (see figure 1), this is not made up of a nested site structure, but a couple of pages in which both the display of the navigation
and content is personalised and pre-filtered (see figure 2). For this reason, AF has also pre-tagged the user profiles: The department, location, role and preferred language for every reader are known. When a user opens the intranet, MatchPoint executes a
content search on-the-fly, matching the content categories with the characteristics
of the reader. The search result is then rendered as a personalised navigation and displayed using the MatchPoint dynamic display web parts according to the type of content. For example, the news in a teaser format, the most recent pictures from projects as show as a patchwork or the advertising banner as a graphic with a
Result: more relevance, less effort
The complete AF intranet consists of search queries that, depending on the user and where the user is navigating to, retrieves and displays the corresponding contents from the file at lightning speed. Intranet navigation is actually an additional MatchPoint filter
for searches. This also means a significant increase in content relevance for each individual reader and therefore a much better user acceptance. At the same time, the intranet no longer needs to be structured according to administrative criteria as considerably less physical pages are required to display the contents. In turn, AF Gruppen can drastically reduce maintenance costs and design the content independent of structures.